html xmlns:og='' xmlns:expr=''> Lounging at the Waldorf: Art is...Self Absorbed


Saturday, August 3, 2013

Art is...Self Absorbed

Since 2012, photographer Mike Mellia has been shelving his hand-crafted, self-branded products alongside Froot Loops and Comet. Step inside a supermarket, a corner store, or even a private home and you might find he's left his smug mug alongside the goldfish crackers.

He's not just punking the masses. He's taking the selfie to the next level.

"With our self-portraits shared through social media," Mellia writes, "everyone now creates their own 'brand.'"

The project, appropriately, is titled Self-Absorbed

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